What possible value can there be in just sheepishly following the herd, in diving into a sea of sameness and hoping that you don’t go under and end up drowning. The bland following the bland, and just blandly going where every other bland has gone before, is such a pointless pursuit – unless of course your ambition is simply to become the bland leader and to be seen to be distinctly bland as opposed to a distinctive brand.
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Think Brand Not Bland
