The more human you sound, the better you can communicate with your target audience. This human factor is fundamental for shaping your USP – unique selling proposition.
This is my mission: to humanise and personalise your content so that it resonates with your audience and converts.
Conversion is critical, it’s central to good copywriting:
– Converting visitors to followers
– Users to prospects
– Prospects to customers.
ALL copywriting is about some form of conversion – your content should attract, engage and motivate your readers.
Here are two things to remember when it comes to your content:
– Purpose
– CTA (Call to Action)
You need BOTH if your content is going to win you more business and help you grow and thrive.
How I can help
I’m copywriter specialising in B2B content – direct response copywriting, content marketing, branding, website copy – and I offer cost effective Content USP packages to give you consistent and affordable high quality content.
To make your marketing work for you, it needs to connect with your audience and demonstrate the difference you can make to them – it should be transformative. I write copy to transform your brand and grow your business. Simple.